Retail Support

What it is Retail Support?

Lignum offer a wide range of support through Tactical Merchandising & Field Marketing. Merchandising involves the correct arrangement of bays, aisles, displays, shelves and the entire layout of the retail space. For a business to excel in sales, its products and services should be visible and exhibited in an appealing manner, a process referred to as Merchandising & Field Marketing.

About the Industry

Merchandising includes product display and packaging, as well as all the advertising techniques used to promote and sell goods to consumers. Customers are more likely to return to a store that offers top quality products in a customer-friendly and easy-to-access environment. Offering fresh product arrangements in appealing displays entices shoppers to return frequently, building long term loyal customer relationships.

Field marketing is a traditional approach in direct marketing, it involves people distributing, auditing, selling or sampling promotions instore or in the field. FM is thought of as a one-way communication tool. The brand’s message is delivered from the promotional message to the consumer whether through the means of a sample, a piece of merchandise or literature.

Osman Ahmed

Managing Consultant – Retail Support / Industrial Services / Trades & Labour

01925 640418

Morgan Matthews

Store Development & Installation Co-ordinator

01925 640 418

Featured Retail Support Roles

How can we help?

When it comes to 3rd party retail support, Lignum lead the way. With a dedicated Store Development Team we have highly trained, fully experienced, and fully dedicated retail staff for your needs. As a 3rd party we have supported some of the biggest brands and retailers in the UK by installing instore displays that show every product in the very best light, creating an exciting instore experience and driving sales. We can support you to reduce stock holding, maximize your selling space and improve visibility of instore brands.


Field marketing can be differentiated from all other direct marketing activities because it is face-to-face personal contact direct marketing and this is where we come in. Lignum can assist with the direct selling approach through promotions, merchandising, auditing, sampling and demonstration, experiential marketing, organizing road shows, events and mystery shopping.

Lignum specialist Field Marketing team have extensive knowledge of different industries. Personnel are experienced, trained and can be supported by computer reporting systems. This allows for a high degree of accuracy and high speed reporting and compilation of data that allows fast and flexible solutions to the dynamics of the changing environment tailored to the needs of the client’s market. Whatever the job, Lignum can support.